In this installment of List Building Tips, I am going to discuss product reviews, what they are REALLY, how to go about doing them and how to get them syndicated so as to bring traffic to your opt in page and ultimately build your list. I think you will find this interesting reading.
Okay, so just what is a product review? No, this isn't a dumb question. You'd be surprised how many people really don't know. Many think a product review is simply a brief summary of the product, what it does and how much it costs. No, that's a product overview and they're not the same thing.
A true product review actually goes in depth into the product itself. It reveals more about the product than you're going to find in an overview. It will go over all the pros and cons of the product, how to best use it or get the most out of it. It will even suggest alternative products if better ones exist.
In short, a product review won't pull any punches. If the product is crap or substandard, the reviewer will let the public know this.
And a bad product review can STILL help you build your list. In fact, a bad review may have more credibility in the eyes of the public than a good review simply because so many people are so jaded that they don't believe anything positive that they read. Plus, the good thing about product reviews, good or bad, is that the sites that publish them don't really care one way or the other. They just want the review on their site in order to get traffic to it. That's their one and only concern.
Great! So just how DO you get your product review on these sites? Well, what you want to do is search the Internet for sites that publish product reviews. Contact each one and let them know that you've reviewed XYZ product and you'd like them to publish it on their site. Tell them, if it's a positive review that they're more than welcome to use their own affiliate link as long as in the signature of the review they allow you a link to your newsletter. Most sites will have no problem with this. Free sales for them and a budding list for you.
The key to all this is that the review MUST be honest. You actually have to USE the product so that you can write intelligently about it. The only way to write a REAL review of a product IS to use it. Believe me, faked reviews can be spotted a mile away. And if you're found out, the backlash will be terrible to say the least.
For example, in my product reviews, I cite page numbers, chapters, specific details about the product that you could only know if you actually bought it and used it.
Now, if buying the product is not an option, due to lack of funds, you can always contact the product creator, let them know that you want to do a review of their product, and ask them if they can send you a copy. The worst that can happen is that they say no. Many people will gladly appreciate a review, especially if they know their product is actually good.
A number of product reviews syndicated around the Internet with a link to your opt in page at the end can bring in a considerable number of new members to your list.
Yes, there is a bit of work involved, but it is well worth the effort.
To YOUR Success,
Steven Wagenheim
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